User advocate.
Creative collaborator.
Brand cohesion optimizer.
I am a design leader specializing in working with teams to discover user needs, define product opportunities, and effectively utilize design thinking to collaboratively design and build systems that generate clear design guidance for all stakeholders.
Designed for
Responsive variable magic
How I transformed a desktop layout into a 4-breakpoint, responsive system using Figma variables to design for mobile, tablet, desktop, and larger screens simultaneously, increasing our design and prototyping efforts 4x.
Logging in without tears
It all begins with suffering. Users were confronted with an old, clunky, strange, sometimes frustrating login experience. My team and I found the elusive problem hiding in plain site and designed a familiar, modern, no-nonsense solution that revealed many insights for the Product leadership team.
iTunes sales decoded
Apple needed an internal dashboard to track sales of all products sold on the App Store. They liked what I designed so much that they asked me to design one for the rest of the world. Which I did. Happily.
Simply navigable
This case study tells the story of how I eliminated a confusing button reducing the app main nav from 4 to 3 buttons, increasing usability by 100%.
Also, clients were confused by an ambiguous icon for downloading a report PDF. Three other PDFs were available for download via a different share icon. The the best solution was to make all PDFs available from one button, like putting all your socks in one drawer.